ESSENTIALS of Patents
A s one of the first important works to define the roles and sculpt the methodology of patent-centric management, Essentials of Patents dispels the mystery behind patents. Senior staff members and managers from every department throughout the enterprise organization will take off on a fast-paced educational journey through the convergence of business, law, finance, marketing, operations and, of course, patents. Patent attorneys know patent law, yet very few can apply their patent knowledge to a specific corporate business strategy. Chief financial officers (CFOs) routinely involve themselves with mergers and acquisitions, which often requires the valuation of patent portfolios—yet few CFOs know the first thing about patent valuation. Although marketing managers conti...
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