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Successful Marketing Strategy for High-Tech Firms

By: Eric Viardot
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Since 2001, when the tech slowdown hit countries in the West, high-tech industries have experienced one of their most economically depressed periods. An upturn in all sectors began in late 2003, but the telecom industry and the computer industry were still lagging behind; their profitability owing more to cost cutting than to revenue expansion. The technology recovery is far from being solid and in any case, the projections of unlimited growth are over. Famous firms at the beginning of this decade, such as WorldCom, Qwest, Marconi, or NTL, or stellar dot-com companies, such as WebVan, 360networks, or Boo.com, have filed for Chapter 11 bankruptcy or imploded while thousands of lesser-known companies have disappeared from the market altogether. More or less, all of those high-tech companies had forgotten about the rea...

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