Login

All Books

  1. home
  2. Books
image description

The Encyclopaedic Dictionary of Marketing

By: Master Kaleem M Khan
Read Book Create bookshelf

Related BooksYou May Also Like

View All
image description
image description

Bargaining and Markets

By: Martin J. Osborne
image description
image description

Information Sources on Foreign Marketing

By: JOHN C. ABBOTT
image description
image description

Marketing Strategies, Organisation and Performance Control in Insurance

By: Meidan
image description
image description

INTERNAL MARKETING AND CUSTOMER SATISFACTION A CASE STUDY OF MOBILINK

By: FIZA MINAL MAZHAR
image description
image description

Information Asymmetry and Hybrid Advertising

By: Information Asymmetry and Hybrid Advertising
image description
image description

Measuring and Managing a Salesperson’s Future Value to the Firm

By: V. KUMAR, SARANG SUNDER, and ROBERT P. LEONE
image description
image description

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

By: Michelle Andrews, Xueming Luo, Zheng Fang, & Jaakko Aspara
image description
image description

Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture

By: Melea Press, Eric J. Arnould, Jeff B. Murray, & Katherine Strand
image description
image description

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer– Company Identification over Time

By: Till Haumann, Benjamin Quaiser, Jan Wieseke, & Mario Rese
image description
image description

Managing Customer and Organizational Complexity in Sales Organizations

By: Christian Schmitz & Shankar Ganesan
image description
image description

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

By: Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, & Jeffrey P. Boichuk
image description
image description

Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations

By: Jan Wieseke, Sascha Alavi, & Johannes Habel